be_resftul back in stock by popular demand

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be_loved womens edit

Curated by Ginnie Chadwyck-Healey

The Beauty Standard be_loved Edit In Collaboration with Ginnie Chadwyck-Healey. a curated selection of the very best in beauty, featuring Ginnie's favourite brands and daily rituals, curating the perfect gift for the women we love. ('And it's okay to practise self-love and gift yourself!')

Conscious, Ethical & Luxurious

No Subscription Beauty Boxes

Welcome to The Beauty Standard. We’re so pleased you are here.

We’ve created (and curated) the most luxurious, giftable and considered beauty discovery boxes out there. We hope you love them as much as we do.

  • verden
  • haekels
  • pelegrims
beauty standard be pampered exclusive for Virgin Atlanticbeauty standard be pampered exclusive for Virgin Atlantic

The Perfect Gift

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Introducing Our Collaboration with Virgin Atlantic: be_pampered

At The Beauty Standard, we’re proud to unveil our exclusive collaboration with Virgin Atlantic, a partnership centred on inspiring self-care and wellbeing.

Our curated edit encourages a more mindful approach to daily living, spanning movement, sleep and nutrition, and inviting you to slow down and embrace intentional rituals.

Now available on board all UK-bound flights, this ultimate glow-up companion is designed for both travel and home. Each box features six full-size luxury essentials, including a sheet mask, eye gels and moisturiser, alongside a calming Just Breathe mindfulness experience.

Find out more

Our Beauty Trailblazers

The Brands In Our Boxes

We made it our mission to champion the real change-makers of beauty and bring their stories and incredible products straight to your doorstep. From Haeckels and Verden to Pelegrims, Wildsmith Skin, Mirror Water and more indie names… explore and discover our brilliant partner brands right here.

Explore brands

Gifting beauty isn't just what we do — it's our love language. We invite you to make it yours, too.