Conscious, Ethical & Luxurious

No Subscription Beauty Boxes

Gifting beauty isn't just what we do — it's our love language. We invite you to make it yours, too.

Mothers Day Gifting

Trailblazers

Our brilliant brands

Welcome to The Beauty Standard. We’re so pleased you are here.

We’ve created (and curated) the most luxurious, giftable and considered beauty discovery boxes out there. We hope you love them as much as we do.

  • verden
  • haekels
  • pelegrims

The Perfect Gift

be_mindful edit

As the new year unfolds, it's natural to feel the need to slow down, reflect, and hibernate, while also feeling inspired to set intentions for the year ahead.

Our be_mindful box has been thoughtfully curated to help you find the perfect balance between rest and renewal. Designed to encourage reflection and purposeful planning, it’s the ideal companion for starting your year and building mindful rituals with intention and focus.

Find out more

Our Beauty Trailblazers

The Brands In Our Boxes

We made it our mission to champion the real change-makers of beauty and bring their stories and incredible products straight to your doorstep. From Haeckels and Verden to Pelegrims, Wildsmith Skin, Mirror Water and more indie names… explore and discover our brilliant partner brands right here.

Explore brands

Gifting beauty isn't just what we do — it's our love language. We invite you to make it yours, too.